McaAds.com is meant to be a simple site for people to buy all types of advertising. CEO Blaire Fanning Commented on the new Home page “We wanted to bring in a fresh new look for the Home page, something simple and clean. I think we have accomplished that, The industry is changing, We want people to focus less on the fact that we sell classifieds and more on the fact that we work with all types of Media. Our sister website www.printandradio.com has really begun to dominate in radio pay per inquiry campaigns. We’ve created strong aliances in the past few years, and are eagerly meeting the demand of 2010 for all forms of media sales.
Check out www.mcaads.com whether you are looking for print, radio, seo, or website design.
]]>Why does this even Matter?
The Idea behind all this is that more people will be inclined to Like a page versus fan a page as it is basically less of a commitment. The ability to drive more traffic is definitely there especially from a business standpoint. With a growing community of 400 million users, with approximately half of which who log in on a daily basis, if Facebook was a country it would be the 4th largest in the world. That’s saying quite a lot since facebook is only 6 years old and has grown from 95 million since the beginning of 2009.
Nobody is sure exactly what this change means, but it’s apparent that there could definitely be some use here to promoting ones brand and becoming a reputable business. but people are definitely watching and wondering about whether or not their page is “Like” - able.
Check us out on facebook
http://www.facebook.com/#!/pages/Print-And-Radio/250212213693?ref=ts
]]>SUMMARY:
Sweet Water at Largo (www.SweetWaterAssistedLiving.com) has announced that it is offering Day Care Services for Seniors to families in the Tampa Bay area. These comprehensive senior services are designed to help caregivers when a scheduling conflict or a life emergency forces a change of plans.
TEXT:
Largo, FL — It has been 11 years since Michael and Kory Stoeckle became involved in senior assisted living. They were looking for a special niche in terms of senior housing, something more personal than large corporate assisted living facilities but, at the same time, more substantial than the converted homes offered by “Mom and Pop” operations.
That’s how Sweet Water at Largo was born. Since then, the facility has expanded its services to include Day Care Services for Seniors, but its goal of quality and caring remain the same.
“We looked at large corporate type facilities that offered a lot of amenities but seemed cold, and offered a less personal experience for the residents and their families,” Michael said.
But the senior living alternatives were often small, expanded homes that were personable, but sometimes poorly run and not in compliance with state standards.
Michael, who calls himself as “the business guy” and his wife — whose involvement he describes as “a calling”— came up with a “perfect size” that takes the best from both worlds to create what they deem “Excellence in Senior Care” for their residents.
It’s a formula that works, and that’s why they have expanded their reach to the Tampa Bay area by offering Day Care Services for Seniors at the Sweet Water assisted living facility, 11290 Walsingham Rd., Largo, FL 33778.
The senior services offered include:
-Excellent adult daycare during their stay.
-Engaging activities to stimulate their minds and bodies.
-Up to three nutritious meals per day.
-Medication supervision to ensure medications are taken at proper times and in proper doses.
-All day or partial day availability.
-Overnight stays when convenient (space permitting).
-Affordable adult daycare pricing.
-Convenient drop-off and pick-up times.
So, anyone in the Tampa Bay area looking for an adult daycare center — whether it’s for a one-time visit or on an ongoing basis — can rely on the professionals at Sweet Water at Largo (www.SweetWaterAssistedLiving.com).
That means loved ones get the right dose of medicine at the proper time as well as nutritious and tasty meals from a menu created, designed and approved by licensed dieticians. But perhaps, just as important, the social activities offered at Sweet Water can help restore a sense of engagement and alertness to seniors who have relied on television as a companion. That restoration of social engagement can have an impact on behavior and self-esteem, experts say.
In addition, if the time comes when it’s appropriate to move into an assisted living facility long-term, the periodic visits to Sweet Water’s Senior Day Care help make the transition easier.
For more information about Sweet Water’s senior living offerings, call (727) 397-9597, (813) 389-1045 or visit www.SweetWaterAssistedLiving.com and click “Senior Day Care” on the Web site’s navigation bar. You may also visit Sweet Water’s assisted living facility at 11290 Walsingham Rd., Largo, FL 33778. License # AL8175.
]]>In the last 10 years the world has seen tons of technological changes to pretty much everything. The way people do business has changed immensely for many, but has left those who refused to change in the rubble of the most recent economic depression.
Many businesses that have been left standing are now looking for more economical ways to run and conduct their businesses. In many cases the brick and mortar has been replaced with online. The work that used to be done by many is now being done by relatively few as companies are still downsizing their staff to reduce cost. Companies who are hiring now have the pick of the litter to choose from as even the smallest of job openings is getting hundreds of online responses.
Keeping with the times, the savviest businesses understands that in order to make money you still have to spend money, but with their hands tightly clenching the bottom-line, the way business do their advertising has changed tremendously as well. Even billion dollar companies like Pepsi, who this year chose to opt out of buying commercials during the super bowl have looked at new ways to strategize and spend their advertising budgets in more economical ways. Pay per Inquiry Advertising, a method that a few years ago was something people didn’t know much about, is now coming to the fore front of what businesses expect from their advertising agency. Dollar for Dollar reliability is now becoming the norm for something that has been very vague in the past. One of the leading companies in keeping relevant with what business owners expect is Tampa’s own PrintandRadio.com, They specialize in nationwide PI campaigns as well as Seo, Webdesign, Cash buys, Direct response buys.
Check them out !
]]>Toyota recently issued a recall for 9 Toyota models and 3 Lexus Models after many of the their vehicles had issues with Sticking Gas pedals and Floor mat brake entrapment, which added an additional suspension of sales on 8 Toyota models.
In the aftershock of this event Toyota has been doing the best that they could with rebuilding their image by dealing with these issues to the best of their ability by reissuing their pledge to the public and by releasing a great mini series of commercials to start a viral following on television and online. And in fact they are getting quite a bit of attention with their comical commercials based on the lives of the average couple and their “swagger wagon”
How do you feel? Are commercials with “swagger” and an apology enough to bring back their reputation?
Recourse
Public pledge
http://pressroom.toyota.com/pr/tms/document/Pledge_10×21.pdf
http://pressroom.toyota.com/pr/tms/customer-faqs-regarding-the-sticking-153495.aspx
online opinion
http://www.crowdeye.com/viewer.aspx?query=Toyota&filter=Swagger
http://pajamasmedia.com/eddriscoll/2010/02/17/the-swagger-wagon/
watch the commercial here !
]]>Jon Gosselin, Recently received a huge blow to his “Ego” recently when both Kate, and Hailey Glassman spoke out on his less than substantial “Ego” . In 09′ Father Gosselin received alot of negative remarks about his poor behavior while Mother Gosselin has received her fair share of positive attention about her new hair-do, probably new show and the release her new book.This I find as such a ironic turn as before the coupoe publicly split kate was always the bad “girl” on the show , where Jon as the lovable Dad.
You would think that an event as devastating as the Hurricane in Haiti wouldn’t receive any type of negative press, but, just this morning on Yahoo, I noticed an article on where Jay-Z mentions he doesn’t think there should have been a remake of “We are the world. ” While I understand his point that the original may never be topped because it is so Iconic. My honest take is why bring it up at all? Why make any sort of negative comment about something that so many people are doing to try and enforce positive changes.
And while his remark might not recieve near the flack that say, Kanye’s interruption of of Taylor’s acceptance speech did. I have to wonder ” What’s the point?” Well history and human behavior shows that people are, bound to slow down to look at the car wreck on the side of the road. We are, as a species very “nosey” and, the dirtier the topic the better the gossip, in any event most all events receive their share of bad publicityas there are always Yay and Nay-sayers around every turn. While Kanye proved to be the most hated person on all the internet after all the tweets and negative online mentions of his name, Micheal Jackson’s albums sold in “expected” record numbers after his death. Having No Press is the worst press, where as bad press? That can be great press.
]]>“The quality and response of the media we receive from PrintandRadio.com is exceptional —- the consistency of which they provide quality leads has helped us build our business with confidence —-” Michael, CDR, Indianapolis, IN
Why Radio Advertising? What Are the benefits?
Radio offers advertisers the unique ability to have a long reach, high target ability at a low cost. No other medium attracts as wide or as large of an audience as radio does. www.printandradio.com offers their advertisers the unique ability to drive their cost down to your unique business metrics. Advertising has taken a momentous turn with pay per action advertising. You pay only what it’s worth.
Who listens to Radio?
Almost everyone listens to the radio. There are more than 500 million radio stations in the US alone. The average person listens to radio at least two hours per day, every day. This combines to more than 240 million people who listen to the radio each week. Based on your overall advertising costs and sales prices, www.printandradio.com is able to precisely determine the worth of the venue to you based on the cost of your product or service. You are no longer paying for an over inflated medium that provides no real value.
People listen to the radio when they are in their car, on their way to work, or on their morning jog. In many cases a person listens to the radio all day every day while they are at work. Many listeners tune into the same station day, after day, after day. Avid listeners develop an extreme loyalty to their favorite station and in turn develop a trust for the advertisements played on that station.
Advertising trends show that Radio has become the advertising method of choice for thousands of websites and small business owners. One of the many benefits of radio advertising is that radio lets you target specific demographics of people. Also tracking where you calls are coming from is incredibly simple. Unique phone numbers are supplied and calls are monitored through www.printandradio.com tracking software to insure that things are done correctly on all ends.
Radio audiences can be targeted by Age, Income, Location, Education, Family Status, or even Interests. Knowing the demographic of your audience is the first key factor in guaranteeing a successful advertising campaign. Without this key factor the amount of money you spend on advertising won’t matter. But, a strategically placed commercial played in front of the right audience at the correct moment is a priceless component in a strong business. www.printandradio.com Can help you determine where and when your commercials need to be ran to ensure the highest amount of your demographic is listening at that time.
How does this work?
Creating a radio commercial is a relatively simple process. The key to a successful radio campaign is a well-done commercial that is aired consistently throughout the day, repeated over a consistent period of time. Peak listening times like during the morning or evening commutes are the most sought after and commonly the most expensive time slots. But even the cheaper off times like the middle of the day or in the middle of the night can attract many listeners as well and should not be over looked. www.printandradio.com airs your commericals with a broad variety of day parts to make sure that your campaign isnt missig a beat when it comes to reaching your demographic audience.
A well done Radio Ad not only reaches thousands of listeners in a particular area but can also create a memorable impact on that listener. A catchy jingle or phrase is an invaluable marketing tool for any business as it resonates with the listener and is remembered long after the commercial is heard. Hearing the voice of your company can have a lasting impact with the consumer. Having heard your commercial on their favorite radio station creates a bond between you and the consumer. They now feel like they know you, which create a sense of trust between you and your audience you are trying to reach out too. www.printandradio.com has produced many successful campaigns and works with many qualifed radio personalities to make sure your commercial is produced flawlessly.
How much does Radio Advertising Cost?
In terms of Cost and Return on your overall Investment, Radio out ranks all other forms of media. It’s cheaper than TV, and out performs print, Period. The bottom line is, in the advertising world, finding the furthest reaching, most cost-efficient way to get their company name, product or service in front of consumers is the key to a successful business. As one of the oldest mediums, radio is still one of the best, and the least expensive of all media options available today.
To advertise on T.V you can easily expect to spend thousands and thousands of dollars on your campaign. The cost of one commercial can is some cases triple the cost of a radio commercial. While you do need to buy a significant number of radio commercials, the dollars spent on radio advertising translate much better than the dollars spent on a television or even a print ad campaign.
With the number of households with a DVR on their TV growing, less and less people are actually watching commercials on their television. This means, your dollars spent there are actually worthless. With Newspapers quickly becoming a medium of the past, Radio is quickly becoming the most sought after advertising forum that exists. The reason being, you may be able to turn the channel, but you can’t turn off your ears. With pay per action advertising nothing is wasted. Your cost is generated exactly based on a test run that show you exactly what your medium should cost so that is holds a value intrinsically suited your your service or business, from this point on we assume the risk. all you nee to do is order the number of phone calls you want us to deliver.
Radio campaigns are GREAT for
Building awareness
Driving traffic to a business or cause
Promoting sales
Generating new leads
Is Radio the Right Medium for my Business?
Radio Commercials have been used to sell or promote a variety of services and products. Commercials topics range from Vitamins and diet supplements, cleaning products, upcoming events, or Local businesses and Agencies. You can even use your radio commercial to direct people to your online site in order to sign-up for a service or to buy a product from your online store, there is virtually limitless possibilities with the uses of radio advertising.
Why is Radio my best option for this?
Radio commercials are short, and straight to the point
A radio commercial can be heard on the go
Radio commercials repeat important information thereby making it more memorable to the meeting.
Radio commercials are simple and easy to understand
Radio commercials match the tone of the station of show they are placed on, if that station is promoting it, loyal listeners want to listen!
What makes a great commercial?
A great radio commercial is attention grabbing and enticing to the listener.
It tells the listener how they can benefit from the product or service.
It provides all the necessary who, what, when and where information
A good commercial provides an effective call to action, telling the listener what they should do next and why they should do it.
Have more questions?
]]>Most all of the 62 commercial spots have been sold already. One big surprise however, is that Pepsi has opted not to buy a slot as they are going to use their advertising else where, and have chose to spread out that budget over a longer time span versus spending it in one shot. Traditionally Pepsi has bought more than one commercial during the Superbowl, and this will end their 23 year run of advertising during the Superbowl.
Other advertisers who commonly place ads during the Superbowl. Fed ex who has placed 19 times since 1989 will also be absent from this years Superbowl commercial line up, as will General Motors who had opted out in 09′ is once again not buying ad time during the big game. On the other side of the story the E-Trade baby is back, Coca- cola bought time, as did Doritos, Dockers, Hyundai, and Go-Daddy amoung others.
looking for great advertising deals ?
]]>Advertising over the past few years has taken huge leaps and bounds to the way people advertise and how they perceive advertising and on what forums. Internet Advertising has become increasingly more intriguing as a way to hone in on potential clients and creating an efficient way for people to market directly to their target audience.
Pay per inquiry advertising changed the way people viewed their advertising investments so that the venue was no longer able to charge a basic rate for all of its ad space, and a system for establishing the value of an ad was established by more efficient ways to track where and when and why and how a client came to your door step through behavioral marketing.
What is Behavioral targeting? A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be interested (in ). (Wikipedia)
Who can use behavioral targeting for their business? Any business that has a clearly defined target audience can utilize the information received by Behavioral marketing. Applied positively this information can be utilized to greatly benefit ones ROI.
Behavioral targeting used correctly can create a hugely profound impact on the way people view internet advertising. Internet users can now receive more relevant ads and businesses have the tools to improve their conversion numbers. Other advertisers and venues were able to take these same ideas and apply them to more traditional forms of media, like print and radio advertising.
One down fall of Behavioral targeting is that while it can let you know what people are interested in what topics, just like all other types of advertising, it has a hard time of distinguishing the right time and place. So just like any other advertising, you may have the right message, in the right place. But it might not be a convenient time for that viewer to see it. Pay per click or pay per inquiry advertising, helps eliminate some of these issues since you are not being charged for those ads that the viewer doesn’t click on.
]]>Advertisers are now able to buy media based on what the value is to them. If the metrics don’t match up it’s not worth it to the buyer. Current technology makes it incredibly easy to track where and how your leads are being generated. Pay per inquiry advertising is definitely the way to go for a business owner that wants a reliable source of lead generation for their company. This also creates a reliable revenue source for the Media venue that 2009 brought a huge drop in sales. Media that was hard to track such as Print and Radio, is now capable of producing exact dollar for dollar metrics.
looking for an accountable ad campaign this year? Check out http://www.printandradio.com/
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