Advertising General
Super Bowl Ad Prices Drop, Who’s in and Who’s not
For the second time in a row the price of a 30 second commercial to air during the Superbowl has dropped again. Last year the average cost was $3 million this year the cost is about $2.5-2.8 million, which is about the same as what advertisers paid for a spot in 06″. By no means cheap, but not necessarily a bad buy when a spot can produce a ROI 30 times it’s cost.
Most all of the 62 commercial spots have been sold already. One big surprise however, is that Pepsi has opted not to buy a slot as they are going to use their advertising else where, and have chose to spread out that budget over a longer time span versus spending it in one shot. Traditionally Pepsi has bought more than one commercial during the Superbowl, and this will end their 23 year run of advertising during the Superbowl.
Other advertisers who commonly place ads during the Superbowl. Fed ex who has placed 19 times since 1989 will also be absent from this years Superbowl commercial line up, as will General Motors who had opted out in 09′ is once again not buying ad time during the big game. On the other side of the story the E-Trade baby is back, Coca- cola bought time, as did Doritos, Dockers, Hyundai, and Go-Daddy amoung others.
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