Advertising General

Recovering from a fall; After negative press how to create a positive comeback.

Toyota recently issued a recall for 9 Toyota models and 3 Lexus Models after many of the their vehicles had issues with Sticking Gas pedals and Floor mat brake entrapment, which added an additional suspension of sales on 8 Toyota models.

In the aftershock of this event Toyota has been doing the best that they could with rebuilding their image by dealing with these issues to the best of their ability by reissuing their pledge to the public and by releasing a great mini series of commercials to start a viral following on television and online. And in fact they are getting quite a bit of attention with their comical commercials based on the lives of the average couple and their “swagger wagon”

How do you feel?  Are commercials with “swagger” and an apology enough to bring back their reputation?

Recourse

Public pledge

http://pressroom.toyota.com/pr/tms/document/Pledge_10×21.pdf

http://pressroom.toyota.com/pr/tms/customer-faqs-regarding-the-sticking-153495.aspx

online opinion

http://www.crowdeye.com/viewer.aspx?query=Toyota&filter=Swagger

http://pajamasmedia.com/eddriscoll/2010/02/17/the-swagger-wagon/

watch the commercial here !

http://www.youtube.com/watch?v=Ra4JPZz3_Vo

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